Learning Advertising with ReMy...

>> Saturday, August 16, 2008

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Main categories of Print Ad / Print Media in the market. There are 5 categories of Print Ad / Print Media in the market...

1. Teaser Print Ad
2. Launch Print Ad
3. Thematic Print Ad
4. Tactical Print Ad
5. Promo Print Ad

Teaser Print Ad
...Defined as an advertisement designed to create a sense of curiosity, delight and interest towards the product and brand without exhibiting it. It appears in the form of riddles, simple, symbolic and easy to remember. Normally, it comes without a logo and the company's name.

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Launch Print Ad
...Describes the product clearly. More complete, clear, includes the logo or the company's name.

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Thematic Print Ad
...Is described through several themes such as festivals, theme concepts, flavours and etc. It is related to each other as well as the products sales.

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Tactical Print Ad
...Also known as Tactical Ad, emphasizes on techniques of increasing product sales such as buy one free one, discounts, club members and others.

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Promo Print Ad
...The advertisement emphasizes on the promotional aspects such as concerts, television programs, prime shows, competitions that offer large gifts or sponsorships with other companies and information of sales seasons.

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1 comments:

you are now in my zone August 18, 2008 at 3:34 PM  

cantik sgt iklan2 remy tuh...! entry bermanfaat :)

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